Social Media Manager at TV UFOP

From June 2018 to September 2018 I acted as the Social Media Manager for the Federal University of Ouro Preto's educational broadcaster TV UFOP. 

My activities consisted of: managing the TV's social media accounts (Facebook, Instagram, and Youtube); creating schedules and posts for each of these based on a growth strategy developed by me – that turned out to be very effective; keeping up and covering the TV's productions, activities, and events; following up with local news outlets and institutions. I also participated in the TV's visual identity update and in its content production.

For my tasks I would heavily use Canva Pro, Excel, and Trello, as well as video, text, and photo editing tools, social media planning systems, design techniques. As part of the implemented strategy, for example, I created, wrote and designed a weekly cultural agenda with events, based on the target audience of the channel and their activity in the TV's social media pages..

During this experience, I worked with various teams in projects in a fast-paced environment, where I could put my creative, communication and technical skills to practice, while also learning and growing. 

For more information:
tv.ufop.br/